Its always a good place to start with a list.

Who to buy for and what you can allow in your budget.

I like to think the gifts I buy are appropriate and useful. The big stores print out super brochures full of ideas. These a two fold in their use. They are good to choose for family and friends and they also give you chance to make up a good wish list of ideas in case someone in you life needs pointing in the right direction for that special something to give you on the day.